Lots and lots, actually. And most of those companies that are doing nothing with social media marketing are small companies.
This is what gets said to me:
- No one cares about that stuff
- I have salespeople, they’re the most effective method of getting new customers
- It’s too expensive
- It’s a huge hassle
- Our customers are different; they wouldn’t even pay attention to that kind of thing
- My customers aren’t even on the internet
- We did a Facebook page for awhile, but didn’t get any customers from it
And that’s just a sample.
But, as this Fortune article points out, any business that is not actively doing some sort of social media these days is really tempting fate in terms of its future existence.
This is always the point in the conversation where I sometimes get a baleful look from the client I’m talking to, and they say, “Well, of course you’d say that, you’re in that business. You want to sell me on the need for social media marketing (SMM), so that you can make more money. Of course it’s very important; you’re providing it”.
To which I always respond, “Look, you need SMM. If you don’t want me to provide that to your company, okay, that’s your decision. No bruised feelings on my end. But, regardless of who you hire to do it, or, if you’re skilled enough to do it yourself, you need to do SMM to make sure your company’s still around a few years from now.”
And that is true.